CUSTOM LABEL FINISHING

The materials and the finishing will have a great impact on your design.

Finishing and Materials

The materials and the finishing will have a great impact on your design. For the materials consider factors like its life span, the intended use and lastly the surface to which it will be applied to. The finishing will definitely affect the color of your label for instance, while gloss lamination tends to increase brightness matt vanish in most cases dull the color. A matte laminate, on the other hand, gives the label class. To avoid getting any disappointment in future, you can always use a printed press proof to show you the different materials and finishing that are available and how they impact the label at a relatively small cost.

Metallic Colours

When choosing a colour for your custom labels, consider the material background colour first. The colour you ultimately choose is important because it has a direct influence on the potential buyer’s decision. If you are having difficulty with deciding which the best color is, there are good and legit online tools that will help with the decision. For most products, it is recommended that silver, gold, and holographic foiling be used because it usually adds reflectance and class to the image.

Protective Coatings

Most labels are occasionally exposed to moisture and chemicals and hence require lamination and UV clear coat. For most of the printers, they normally advice that you use UV resistant films that are high gloss and super mate so that they can add a contrasting reflection on the labels. You should, therefore, consider all these factors in order to get what you need at the end of the day.

Custom Labels Sizing

This will be greatly influenced by the container or the packaging that will be used. For some products, you will need to get a single label or you could use multiple labels for the back and the front. Since you want to be very cost effective buying label separately for the front and the back is not advisable. You would much rather buy one big label and wrap it around to cut on costs. You should also be keen on dimensions more specifically the length, the width and the corner radius. You need always to find a balance between your product and the label which is why the size will be important so that it serves it purpose.

Quality visuals

Visuals in most cases tend to sell the product you have put out there even before the logo or the text. You should always include visuals in all your labels and ensure that they are current and not outdated because using outdated visuals give the potential customers the perception that the product is also old and outdated. Over time, it has been noted that most people react positively and are drawn more to labels which have visuals than the ones without.

Barcodes and Variable Data

For people who are fierce on promoting their products, this is a great feature because it will also have the website links that people can have access to should they want to know more about the company and other products.