CUSTOM LABEL PRINTING

Your guide to getting the best results for your label printing requirements

Custom labels

It has been established over time that when people are looking to get custom labels printed, among the many things they look at and what stands out the most is superb service and quality work on labels. You want your products and packaging to get the right attention. For most people, they prefer making their own custom labels by having them designed them as opposed to buying generic labels mostly because they want to stand out or distinguish their company from the rest of the companies in the market.

Leave An Impression

Custom labels leave an impression and make an impact on the person who is receiving the mails or the person who is purchasing your products. A label is important mainly because it can be a great strategy you can use to advertise your company hence you should be very careful when choosing a label because it is a marketing tool and as so it can either make or break you. To make work easier, some people sort out the services of a dedicated custom label printing specialist like Marick Label Printing. The more professional the artwork is, the better for you or your company and professionals like us can help create products which have personalisation. It goes without saying that they tend to purchase these products more.

Custom labels: Where to start?

Once you have selected a custom labels printer like Marick, most of your work is essentially done. All you need to do is communicate effectively what your desired end product is. Before you even place your order, we can supply you with a sample pack of labels. If you have samples that you have previously used and you want a replica of the same, that is even easier in that they won’t need the extra time trying to figure out how best to do the job. For most of the first time label buyers, they normally have no idea about the cost. They just have a general idea on the approximate cost, but they are mostly not aware of the hidden costs hence end up spending more than what they had initially anticipated. Basically, the companies or individuals that have significant and established businesses make more labels annually hence it becomes ultimately cheaper for them as they get great offers such as discounts occasionally.

Some of the key things you need to keenly consider before getting the label you want are as follows;

Creating the Perfect Label

Whether you are considering having custom labels for bottles, letters or wine, the label design is very crucial. Many people prefer unique, personal and custom labels as opposed to the plain ones. Creating perfect label designs is relatively easy and not as expensive or time-consuming as many people think. There are tons of expertly designed templates that you can choose from should you want to design on your own. There is also plenty of label design software that when combined with matching labels printing paper will enable you to quickly print the custom labels in batches whenever you need to. The specialised software comes in handy because you can create the printer labels without necessarily using a template but only with the label size that is used as a base.

To get your design, you have the option of either importing the pictures you would want to use or alternatively you can always type the text you want with any font that you desire. Since most of the images on the internet have low resolutions, make sure that you use high-resolution images so that the images do not look blurry in the final product. For the graphics, it is advisable to go with vector graphics instead of raster. The main reason why people prefer vector graphics when printing text on labels is because they can easily be reduced and enlarged at any time without distorting the image quality. If your main goal is to make your brand noticeable, then you should be extra careful with the logo. Ensure that it is not too small and is not obscured by the artwork because it will for sure interfere with the design and make it unnoticeable. Make sure that it is strategically placed either at the center or at the top of the design so that the target customers can see it without straining too much.

Draw Attention To The Product

The shape of your label is important because if you choose wisely, it can definitely draw the much-needed attention the product without a lot effort. There are a variety of label shapes that are offered, and they could be in rectangular shape, square, oval, hearts or seal. The printers have a wide variety of shapes but at the same time still, allow you to typically order any custom shape that you may need that is not available in their collection. However, you should know that when you request for a custom shape label, you will definitely incur more charges which of course will vary depending on the printer you choose to work with. Some shapes end up being more complex than others when fixing them hence causing them to cost more but in the end, they end up being equally worth the extra coin. The shape you ultimately choose will be crucial because some designs can only look better with specific designs. Just by having and using a unique shape, you can really stand out from your competitors unknowingly.